Brand development

We create identities...

Brand development is the springboard for all marketing. It remains a constant factor and is difficult to alter at a later date. The brand is a concept involving a range of different characteristics which determine its nature. Brand development means creating an awareness of these characteristics. And in terms of language and visual appeal, it is these characteristics that shape the brand. Brand development is all about making the underlying concept tangible.

…and develop brands

Brand development means ensuring that a product can set itself apart from the competition. APANI® is a prime example of X-Technology’s successful approach. APANI® – which stands for “As pure as nature intended” – combines tradition with style and function with fashion. As a result, a solid brand emerged. We design logos, develop brand-specific language, organise trade fairs and Internet launches. We take products through the whole process, from the initial idea right through to design definition.