Successful Design Award
China has unique, flourishing markets that are comprised of a diverse group of people with strikingly distinct lifestyles and preferences. In order to compete in the Chinese market, designs have to be more than just functional and aesthetically pleasing.
Designs must go above and beyond to accomplish a strategic goal that is extraordinary, innovative, and beneficial to both the user and society. This is a successful design. China's Most Successful Designs Awards seeks to honor the top international designers and enterprises for their designs that are most successful in the Chinese market.
Designs are judged by looking at an all-encompassing view of the design from its conception to its commercial outcome.